SEO for Book Authors
Whether you are a published author or an independently published author (indie author) there are some digital and promotional services that you might need … anything from:
- Assistance with branding and optimizing your author accounts (social media and other 3rd party accounts)
- SEO for your author or book website
- Designing a book cover
- Formatting your book for ebook and print-on-demand
- Self-publishing on Amazon and Smashwords
- Promoting your book launch
- and Marketing and Optimizing (SEO) all your Internet properties to help promote your book!
Indie Author Self-Publishing
Print-on-Demand and eBooks
The beauty of working with an indie author is they are not interested in managing stock and like the inventory-free concept of print-on-demand and ebooks. Typically we will help indie authors self-publish on Amazon and Smashwords. There are plenty of other places to publish but this is a good starting point … in terms of getting the book into formats that people can read. Not sure what we mean by formats? Ebooks can be purchased for any number of ebook readers, smartphones, tablets, or even downloadable files like txt, html, and pdf. We can help you convert your book’s doc file into the formats to reach your target audience.
Book Covers +
Print Covers vs eBook Covers
Unfortunately many judge a book by its cover.
There are a lot of graphic designers creating covers, but what might look great on a printed book (front cover, spine, and back cover) might not look so good with just the front cover shrunk down to a thumbnail on a phone, tablet, or e-reader devices. Not to mention how it will look on a black and white digital screen like the Nook Glow Light. Let us help you design a cover that sells.
Another critical first impression is your title.
Authors tend to either struggle over a title or have a lightning bolt inspiration. However, I’ve seen over and over an author set on a title and it just doesn’t work for them. Quite often there are multiple books by various authors with the same exact title! Although this might not initially seem like an “SEO” thing, this fits right in with conducting keyword research.
Don’t forget to harness the power of a Subtitle
Another area that authors miss out on the benefits ar the subtitle. For example, something as simple as using the subtitle “A Novel” can bring clarity to the genre. And “novel” is an excellent keyword to have. You might think this isn’t necessary because you’ve already designated your category as “novel” but as with all things SEO – you never know how someone is going to find your book.
Marketing Your Book
Websites, Social Media, and Search Engine Optimization
Amazon is a great place to sell lots of books, but your book will be lost in the myriads of books that are posted daily. And… Amazon tends to help those authors who make an attempt at helping (promoting) themselves. What this means is you need to help drive traffic to your website and that can be accomplished via advertising, creating a website and directing traffic to purchase social media campaigns, and Search Engine Optimization (SEO).
Some people add their books to their existing business websites to show credibility. Others want an author website or a book website. We don’t create the websites but we work with website designers who do. And we can conduct Search Engine Optimization, SEO, on existing and new websites – so if they are custom HTML sites, WordPress sites, WIX sites, SquareSpace sites… we can help promote your book!