If you build a website, an online business, affiliate marketing, or a referral marketing business every business owner wants to know … when will the clients come? It’s not easy these days because there are so many businesses with an online presence. And there are so many non-businesses in the same digital space! note: This year alone my son created two very different websites to support his senior year projects – and this is not the first year that he’s created one.
Your Website is the Hub of an Integrated Internet Marketing Initiative
Business owners need to compete in a very congested digital space, the Internet. Usually, your company website is the “hub” of your Internet Marketing campaign. The first goal of all SEO initiatives is to get the Search Engines (like Google) to know that they are an active business.
The ongoing goal is to improve the positioning search results for various terms (keywords and phrases) that searchers might use. In natural, organic SEO the goal is to be on the first or second page of search results.
In addition to getting the attention of the Search Engines, it is critical to:
- Reach your target audience
- Convert visitors into clients.
Local, National and International SEO campaigns will get your website the visibility it needs for the keywords that your prospects are using. And we will monitor and track to improve conversions.
An SEO campaign can encompass marketing your business via your: website, blog, social media, press releases, videos, podcasts, and enewsletters.
more about Search Engine Optimization Services
SMO will promote online referrals, grow your client/prospect “fan” base, serve as a reminder about promotions, provide subject-matter-expert materials, or to be an outlet to showcase your business culture including eco-friendly, giving-back, and featuring employees.
more about Social Media Optimization Services
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Whether you are a published author or an independent self-published author (indie author) your digital footprint, your digital files, and your Internet Marketing plan all need to be thought about. We can help with Book Covers, Websites Marketing, SEO, and converting your Word Doc into a book!
more about Self-Publishing Marketing Services