LinkedIn just released their 4th issue of The Sophisticated Marketer!
This quarterly print and online magazine by LinkedIn dedicated specifically for Business to Business marketing topics.
We found this issue particularly entertaining and informative. Love Captain Brand! Reminds me of my Connect The Dots partner, Lori Brand who is a super marketer, super financial advisor, and super single Mom!
Here’s a quick review of some interesting articles.
LinkedIn Company Pages
“The Art of Building Brands Organically” by Alex Rynne touched on many of the topics I speak to my B2B clients about regularly. Rynne suggests that “The LinkedIn Company Page is the natural fulcrum for a B2B marketing strategy…” something I always recommend. SEO is the natural, organic marketing on the Internet and if business
With the new year and new business marketing campaigns being started some have asked me … what’s the next big thing? I immediately say voice search. And the article”The Game of Virtual Digital Assistants: The Complex Future of Voice Search and AI“ is an excellent
The DeBrief Section with the Big List of B2B Video Ideas. I always recommend video to my clients. YouTube is the second largest search engine so it only makes sense to have a presence on YouTube. But many businesses still can’t wrap their head around video. Well check out this list for some excellent ideas!
Don’t forget to share it on your LinkedIn page with #LinkedInMarketing